연구업적
논문 (최근 3년간의 실적)
년도 | 제목 |
---|---|
2021-10-26 | Temporal and social scarcities: effects on ad evaluations |
2021-06-17 | Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans |
2021-04-07 | The effects of perceived supervisor incivility on child-care workers' job performance: The mediating role of emotional exhaustion and intrinsic motivation |
2020-11-01 | Color effects in green advertising |
2020-10-25 | Customer reactions to bank hypocrisy: the moderating role of customer-company identification and brand equity |
2019-10-21 | Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style |
상훈 (최근 3년간의 실적)
년도 | 제목 |
---|---|
2020-08-21 | 2019학년도 학술상 |