연구업적

논문 (최근 3년간의 실적)

테이블 이름 - 년도 및 제목
년도 제목
2021-10-26 Temporal and social scarcities: effects on ad evaluations
2021-06-17 Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans
2021-04-07 The effects of perceived supervisor incivility on child-care workers' job performance: The mediating role of emotional exhaustion and intrinsic motivation
2020-11-01 Color effects in green advertising
2020-10-25 Customer reactions to bank hypocrisy: the moderating role of customer-company identification and brand equity
2019-10-21 Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style

상훈 (최근 3년간의 실적)

테이블 이름 - 년도 및 제목
년도 제목
2020-08-21 2019학년도 학술상